Data shows that Google processes over 99,000 searches every single second, which makes more than 8.5 billion searches a day. Well, it just proves that we are all constantly curious. That is exactly why search engines exist: to make our lives easier, and to quench our never-ending thirst for information. But how does a particular website or link get to be on top of the list when you search for something? That is because companies use something called Search Engine Optimization.

This course has been designed to help you formulate a strong understanding of Search Engine Marketing and how it works for a business or brand looking to leverage its power to promote its products and services. 

We will take you through in-depth modules that will change the way you look at search engines forever. You will be given the most recent and practical examples to help build your own methods of utilizing software and tools alongside the course timeline. By the end of this course, you will have the confidence to combine all your learning and start a Pay-per-click campaign on your                                                                                                                                                                                                                                                               

Understand and unleash the potential of Google Ads with this Learn by Yourself course that you can go through at your preferred time and pace. With the latest mechanisms such as organic and paid search, you will have an added advantage in showcasing your marketing skills that will truly secure your position for job-related requirements. You will discover the fundamentals and importance of different ad networks and types of campaigns and extensions, key ad metrics such as Quality score and Ad rank, and finally, learn about various bidding strategies and conversion tracking that help run ads on the search engine effectively.

This course will,

• Empower you with the concepts of Search Engine Marketing
• Help you with the Need for Search Engine Marketing
• Formulate a deeper understanding of various bidding strategies and which one to choose
• Learn about ad extensions and other ad ranking parameters such as Quality score and Ad Rank
• Learn about Remarketing campaigns and their uses and, understand Conversions and their importance

We hope that you will gain the required knowledge from this program and demonstrate the skills learnt.

All the best!