Insight into the world of Digital Marketing
100% Online
7 Hours
Learn by Yourself
Course Highlights
About the Program
Research has shown that there are over 2 billion people online at any given time. That is a huge market opportunity to tap into if a business goes online. Digital Marketing is the roadway to that opportunity. This course has been designed to help you build a strong foundation in the field of Digital Marketing. You will learn about the key marketing channels, their significance and how they come together to run the entire online marketing process smoothly.
In this course, you will be introduced to the fundamentals of Digital Marketing which entails common abbreviations used in the industry, the functioning, concepts, and benefits of various tools and how it is slowly taking over traditional marketing. We will also understand the 3 main pillars of online marketing – Search Engine Optimization (SEO), Pay-per-click advertising, and Social Media Marketing.
This course is available in a Learn by Yourself mode, where you can go through it at your own pace and time. By the end of this course, you will be able to recognize and optimize the potential of digital channels and attain a marketing advantage by combining all these sources to achieve better user engagement strategies, optimize conversions, and fulfil the desired business objectives.
We hope that you will gain the required knowledge from this program and demonstrate the skills learnt.
All the best!
This course will,
- Help you to understand the basic concepts of Digital Marketing
- Demonstrate the working and usage of Search Engine Optimization, Google Ads, and Social Media Marketing
- Help you to enhance your website which results in maximizing traffic
- Showcase different ways to analyze web data and make informed decisions
- Help you understand the concepts of inbound and content marketing and developing efficient content strategies
We hope that you will gain the required knowledge from this program and demonstrate the skills learnt.
All the best!
This module will introduce Digital Marketing, it’s working and major strategies used in Digital Marketing. You will also learn about the difference between Traditional and Digital Marketing and the benefits of Digital marketing.
Slideshow: Introduction to Digital Marketing
This module will give you an overview of Traffic and the three pillars of Digital Marketing.
Slideshow: Pillars of Digital Marketing
This module will walk you through search engine optimization. You will learn how search engine works and the importance of keywords in Digital Marketing.
Slideshow: Search Engine Optimization
This module will give an insight into Search engine marketing, Google Ads and major digital marketing campaigns.
Slideshow: Search Engine Marketing
This module will show the importance of Social media marketing and how major businesses use social media platforms for their advertisement.
Slideshow: Social Media Marketing
This module will give insight into Content marketing and the difference between inbound and content marketing. You will also learn the use of analytics in digital marketing and it’s importance.
Slideshow: Content Marketing and Analytics
Let’s see what you have learned through out this course.
Slideshow: Assessment (DM)
Frequently Asked Questions
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